For $7.50 a bowl, the brands new cereal cafe is a last-ditch attempt to milk whats left of the millennial trend that epitomizes gentrification and consumer culture
Monday was a big day for America. Not only did the country celebrate its 240th year of independence but Kelloggs launched an all-day cereal cafe in New York. Its called wait for it Kelloggs New York. Its based in Times Square and a bowl of cereal will set you back $7.50. Yep, thats right. $7.50. For cereal.
Ah, but you see, its not just cereal. Kellogs has teamed up with a couple of culinary heavyweights Christina Tosi, founder of Momofuku Milk Bar, and Anthony Rudolf of famed New York Restaurant Per Se to add a twist to the traditional cereal experience. One of the milk-based creations on offer, for example, is Berry Me in Green Tea; a combination of Kelloggs Rice Krispies, strawberries and green tea powder. Youre basically paying 50 cents for cereal and $7 for a mediocre pun.