The coffee chain now encourages staff to express their personalities through jeans, flatcaps and colourful neckerchiefs. Is it trying too hard?
We cant blame Starbucks for single-handedly casting the final shovel of earth on to the long-buried coffin of hipness, but its certainly having a good go. The coffee chain has just released a new dress code for its baristas. While the aim is to encourage staff to express their personalities through their clothes, it has accidentally picked the scab off some of the plummest hipster trends to have scarred fashions landscape. So much so that this handbook can now double up as a checklist for what not to wear.
Some of the things staff are now actively encouraged to wear include selvedge denim, saggy beanies and cuffed jeans. A neckerchief, worn any way in a fun colour. You are also allowed to wear visors and flatcaps. (Its worth remembering that Starbucks is a predominantly indoor establishment.) Its quite a step change given that, until recently, employees were limited to black or white shirts and khaki or black bottoms. They werent allowed to dye their hair weird colours, and they definitely werent allowed to wear fedoras. Happily, they can now do both, while continuing to call you Jess Jeff, despite having written it correctly the cup.