Fifty million US households will be able to watch Europes premier song contest live for the first time this weekend. And with Justin Timberlake also performing, is the show gearing up to include the US?
For the first time, Americans will be able to watch the Eurovision song contest live on TV this Saturday. But there will be no such thing as Worldvision to replace Eurovision, says Jon Ola Sand, the contests executive supervisor, putting to rest rumours about the rapid expansion of the hit show.
Eurovision has been going big on export. The format has been sold to the Asia Pacific region, China is airing the show for the third year running and, as of this year, 50 million US homes will be able to watch live on the Logo channel following a deal between the European Broadcast Union (EBU) and Viacom.
Eurovision is a cultural phenomenon we have admired from afar for years, says Logo general manager Chris McCarthy. We are thrilled to bring the event to US audiences and cheer alongside the rest of the world.
Weve been working on the deal for many years, explains Jon Ola Sand (EBU first sold the format to the US network in 2006, but nothing came of it). Its difficult to come into the US with products, because the variety of programmes is enormous and also because Eurovision is a very typical European phenomenon with a lot of countries you might not have heard of in the US, so its also difficult to explain what it is. But they are very happy at Viacom that this agreement is now in place and so are we.
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